3 Advantages of Using Storytelling During an Interview


3 Advantages of Using Storytelling During an Interview

Have you ever sat in a lobby full of peer candidates, waiting for your turn to be called into the interview room? If so, you’ve probably felt at least a little intimidated by the competition, wondering how on Earth you were going to stand out from these other applicants.  The truth is, no matter the position you are applying for, the interview processes is a sales pitch. You have about twenty to thirty minutes to convince your buyers that you’re worth the annual salary they are offering.

So, what competitive edge can you master to close the deal? Storytelling… Storytelling is the single best method of closing a sale.  It is the closest form potential buyers have of “testing” the product before purchase. If done well, storytelling can allow your audience to get a feel for what it’s like to work with you. Although businesses employ the use of storytelling to sell their products and services through the use of case studies and lengthy customer testimonials regularly and with much success, it’s rarely used in the world of interviews. The great news is, although it’s underutilized, this technique easily translates to the world of interviews.  These are a few reasons to consider mastering the art of storytelling for your next interview.


Overcoming Interview Nerves

 If you are a little shy or stiff during interviews, having a story ready to go can serve as a much needed icebreaker and help you find your personality in a tense situation. It instantly changes the mood and setting of a room from “interrogation” to “conversation”.  By mastering this one skill set, you can shift your impression from timid to charming.


Painting a Picture

It’s not uncommon to sit across from an interviewer and be at a complete loss for what to say.  Between the application, resume, and cover letter, it can often feel like there’s not much else to say, without sounding redundant.  Truth be told, the same adjectives and competencies found on your resume are being repeated over and over again by your competition, during their interview sessions.  A story takes the skill or work history and puts it into motion.  It is a method of putting context to the resume and cover letter you’ve submitted. Almost everyone I know would describe themselves as a highly organized, great leader.  The real question is what does “highly organized” and “leader” mean to you in practice?


Making you Memorable

Storytelling also makes you more memorable.  Interviewers see a lot candidates, hear a lot of the same words, and  read a lot similar resumes. A story stands out and instantly makes you more memorable and likeable.  It has been scientifically proven that information is better retained when presented in the form of a story. Storytelling also increases feelings of connectivity, increasing your likeability.


Storytelling also allows for you to show off your critical thinking skills and showcase your value.  By taking them through the process of how you resolve issues or handle chaotic situations, you are essentially explaining to them why you are a better solution than outsourced or AI options.  You have what software can’t offer – the ability to reason and resolve the unexpected.

A well crafted story can have a significant impact on your desirability factor, when it comes to the interview process.  By practicing your technique and finding strategic times to incorporate stories into your interviews, you are sure to stand out against your competition.

For more interview tips see more of our blog posts!

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